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WHO-TV Animation
From the early days of color television, an animated legal ID for WHO-TV, Des Moines, playing off the station's mascot--the WHO owl.

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1984 Legal ID
The legal ID for WHO-TV 13, Des Moines, circa 1984, incorporating the NBC promotional theme, "Be There"

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Jack Shelley's Final Newscast
Legendary newscaster Jack Shelley signed off as the WHO-TV news anchor for the last time in August 1965 before beginning a second career as an educator at Iowa State University. In this segment, Shelley recounts his career for the audience. This is believed to be the only existing footage of Shelley anchoring on television; the film was donated to the Archives by Jack Shelley himself.

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"P.M. Magazine"
PM Magazine was a unique program produced by Group W and syndicated nationally. Each station provided local hosts and the program included some national segments mixed with local reports. When the program left the air on WHO-TV, Des Moines in 1985, hosts Sue Toma and Tim Klein concluded with this retrospective of the program's five year run.

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"Funnel In The Night"

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"Dr. Max & Mombo"

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1977 News Close

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Edna Herbst Editorial

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Test Pattern

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1980s News
For more than 30 years, KWWL dominated the news ratings in eastern Iowa. This video is of the newscast intro from the mid-1980s, featuring anchors Ron Steele and Liz Mathis, meteorologist Craig Johnson, and sports director Bob Hogue.

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Romper Room
Guided by a template provided by a producer in Baltimore, Maryland, hundreds of stations around the country produced their own televised versions of the "Romper Room" school each day. This 1970 segment is from KWWL-TV, Waterloo, and features "Miss Bonnie" Noonan leading the class.

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1986 Elections
Excerpts from coverage of the 1986 general election as produced by Waterloo's KWWL-TV; Iowa governor Terry Branstad narrowly held off a challenge from Sen. Lowell Junkins, as seen in the excerpt.

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Grant Price and Richard Nixon

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1980s Image Campaign