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TELEVISION

KWWL · Waterloo

KWWL-TV went on the air November 29, 1953, after one of the most bitter legal battles of television's early days. R.J. McElroy and the Black Hawk Broadcasting Company won a lawsuit granting them the FCC license to operate Channel 7 in Waterloo, Iowa.

When KWWL signed on the air in 1953, the total operation owned one Bell and Howell 16mm film camera, one speed graphic camera, and three black and white polaroids. Since then, KWWL has embraced technological changes, and their weather department now features Triple Doppler Radar with access to the country's most powerful Doppler radars and state-of-the-art computer graphics and information.

News gathering has also gone high-tech with digital video and computers constantly gathering local and national news. Satellite transmission allows live, on-the-spot coverage from wherever news happens. KWWL broadcasts 18 hours of local news programming every week, starting at 5:00am and ending at 10:35pm.

On May 1, 2002, KWWL began broadcasting a DTV schedule. As the first television station in Eastern Iowa broadcasting DTV, KWWL reemphasizes it's commitment to serving the viewers of the region.

— Information from www.kwwl.com
KWWL Logo

500 East 4th Street
Waterloo, Iowa 50703

www.kwwl.com

 

RELATED BIOS

Price, Grant
Steele, Ron
Mathis, Liz

PHOTOS

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VIDEO CLIPS

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Test Pattern

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1980s News
For more than 30 years, KWWL dominated the news ratings in eastern Iowa. This video is of the newscast intro from the mid-1980s, featuring anchors Ron Steele and Liz Mathis, meteorologist Craig Johnson, and sports director Bob Hogue.

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1980s Image Campaign

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1986 Elections
Excerpts from coverage of the 1986 general election as produced by Waterloo's KWWL-TV; Iowa governor Terry Branstad narrowly held off a challenge from Sen. Lowell Junkins, as seen in the excerpt.

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Grant Price and Richard Nixon

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Romper Room
Guided by a template provided by a producer in Baltimore, Maryland, hundreds of stations around the country produced their own televised versions of the "Romper Room" school each day. This 1970 segment is from KWWL-TV, Waterloo, and features "Miss Bonnie" Noonan leading the class.